Product thinking, shipped.

Started as a product manager at a SaaS company. Ten years of shipping features, running discovery, writing PRDs, and sitting in rooms where someone asks “why are we building this?” and nobody has a good answer.

Now an AI-native builder. The PM background means every project starts with the right question. The AI tooling means the answer gets shipped in weeks, not quarters.

Barael is the studio. speakeasyprep.ai, selves.me, Bario, ForwardQuote, and the other products in the portfolio are the proof.