Betweenthe problemand the product.

Barael builds AI tools and products for founders and small teams. We scope the problem in a day, ship the product in weeks, and hand you the code.

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Thesis

Every company is now one good question away from software that fits it exactly. Most are still asking the wrong one.

The wrong question is which tool should we buy. The right one is what does someone here do every week that a machine should do instead. Ten years in product management taught us that the second question is where the value is, and that almost nobody asks it in writing.

So we built a studio around it. Nineteen written questions, a plan by the next morning, a senior builder with the best available models, and a product in production in weeks. The code is yours the day it ships. There is nothing to renew.

Eddie Valdez
Eddie Valdez, founderTen years as a product manager before starting Barael in Cupertino.

A Monday, after Barael ships your product.

06:00
06:00Agent

Two hundred emails. Nine needed you.

The weekend's inbox, read overnight. Noise filed, twenty answered on their own from your price list and help docs. Nine pulled out for you: six quotes, two support questions, one partnership email.

Built by Barael · triage and quote drafting

08:30Maya, Founder

Nine to read. Two to decide.

Maya reads the nine over coffee. Seven drafts are right, so she approves them. She changes the price on one quote and writes the partnership reply herself. Everything goes out under her name.

Built by Barael · the approve-or-edit summary

11:00Agent

A new customer paid. Onboarding started.

One of the morning's quotes is accepted. The welcome email, the intake form and the first-week checklist are sent. Every answer and every number links back to the message or file it came from.

Built by Barael · onboarding with source links

14:00Maya, Founder

The thing she kept pushing back.

The inbox sorting and the copy-pasting between sale and delivery are gone. The afternoon goes to the feature three customers asked for.

Built by Barael · the sale-to-delivery handoff

23:00Agent

Tomorrow is already queued.

Anything the agent is unsure about goes to a person, always. Everything else runs without anyone on the meter.

Built by Barael · routing doubt to a person

Work

Eight products in production.

ROED
ROEDFreight quotes, priced from your own rate card
Logistics · AI tool
Babel Lens
Babel LensScripture, interlinear, manuscript-aware
Education · Product
Reqall
ReqallMeetings in, tasks out
Operations · Product
Speakeasy
SpeakeasyInterview prep that knows the questions
Consumer · Product
Process

A plan tomorrow. Software in weeks.

Day 1–2

Diagnose

  • Nineteen written questions, on your schedule
  • A plan the next morning: build this, skip that
  • A fixed price and a fixed timeline
Weeks 1–5

Build

  • A senior builder and the best available models
  • Working software every week, on your real data
  • Humans in the loop wherever confidence is low
Week 6

Hand over

  • The product, the repo, the prompts, the runbook
  • No retainer, no platform fee, no lock-in
  • It runs without us
Pricing

Start with the plan. Decide after you've read it.

012–4 weeks

Workflow

From $8K

One repetitive, manual thing your team does. An agent that does it instead, wired into the systems you already run.

  • —Written plan first
  • —Human review on low confidence
  • —Repo, prompts, docs
Start the plan
026–12 weeks

Product

From $15K

A tool with its own UI, auth, and data. Something your team opens every day and your customers might too.

  • —Everything in Workflow
  • —Design and front end
  • —First month in production
Start the plan
03Diagnostic to launch

Co-build

From $40K

For founders with an idea and no technical co-founder. Product thinking and execution, from question to launch.

  • —Everything in Product
  • —Weekly product sessions
  • —Launch and handover
Apply

The plan is free. If you commission a build within thirty days, the price holds. If you don't, you keep the plan and a referral to someone who fits better. Retainers are never offered; once it's yours, it runs without us.

Questions

The person you scope with. Barael is one senior builder, on purpose. Nothing is handed to juniors or offshored.

Everything. The product, the repo, the prompts, the documentation. It runs without us and you can hand it to anyone.

Because the product should not need one. You pay to build. If you want more built later, we scope and price that too.

You keep the written read and get a referral to someone who fits better. A wrong fit costs everyone, so we say so early.

Yes. NetSuite, HubSpot, Google Workspace, Slack, Postgres, and whatever else you run. Low-confidence actions always route to a human first.

Tell us
the problem.

It doesn't need to be tidy. One paragraph about the thing someone on your team does every week is enough to start. We send the first questions back the same day.

eddie@barael.comCupertino, California